SWOT Analysis Template Fillable PDF

Evaluate any business idea, project, or strategy with the classic SWOT framework. Download the fillable PDF to type into the four color-coded quadrants on your computer or phone, or the printable version to fill in by hand.

Business PDF Fillable Free

Type straight into the boxes in Acrobat Reader, Preview, Chrome or your phone's PDF app.

What's on the page

How to use it

  1. Write what you are analyzing in the Subject field: a business, product, project or personal decision.
  2. Fill in Strengths and Weaknesses with things you control: skills, resources, costs, reputation.
  3. Fill in Opportunities and Threats with things outside your control: market trends, competitors, regulation.
  4. Read across the grid. Look for strengths that can capture an opportunity and weaknesses a threat could exploit.
  5. Write two or three actions in Key Takeaways, then save the PDF or print it for the meeting.

Frequently Asked Questions

How do I fill in a SWOT analysis PDF on my phone?

Download the fillable PDF and open it in a PDF app that supports forms, such as the free Adobe Acrobat Reader for iPhone and Android. Tap a quadrant, type, and save or share the file when you are done.

What is the difference between strengths and opportunities?

Strengths are internal: things your business or project already has, like a loyal customer base or a skilled team. Opportunities are external: conditions you could take advantage of, like a growing market or a competitor leaving.

Is this swot analysis template really free?

Yes, completely free. No signup, no email, no catch. Just download the PDF and use it.

What size is the swot analysis template?

The template is formatted for standard US Letter (8.5 x 11 inches) and also works well on A4 paper.

Can I type into the swot analysis PDF?

Yes. Choose “Download fillable PDF”: every writing space is a text field and every checkbox can be ticked. Open it in Adobe Acrobat Reader (free on desktop, iPhone and Android), Preview on a Mac, or Chrome or Edge, type your answers, then save or print it. Longer boxes wrap your text onto new lines. If you would rather write by hand, use “Download printable PDF”, which has ruled lines instead.

Suggest a Template

Have an idea for a template? Let us know what you'd like to see next.